What Is Causal Forecasting? Definition, Benefit, 4 Facts

What Is Causal Forecasting?

Causal forecasting is a method that entails attempting to anticipate or forecast future market occurrences based on the range of variables that are likely to impact the market’s future movement.

The purpose of this form of prediction is to evaluate the influence that predicted factors will have on customer demand, the pricing that the market will be able to sustain in the future, and what these changes will entail for the company’s future.

What Is Causal Forecasting?

This form of forecasting is advantageous to businesses in a number of ways, including the creation of sales and advertising strategies for the forthcoming time.

Understanding Causal Forecasting

A causal forecasting model comprises many components. Typically, the procedure will begin with an evaluation of the present market conditions. This will contain the company’s current market position.

Then, it is necessary to identify both dependent and independent factors that are likely to exert some effect on the market’s direction during a certain time period.

Once a fair prediction of what will occur in the market as a whole has been made, the same factors and their cumulative impact may be applied to the business operation itself.

The capacity to prepare for what is most likely to occur in the future is one of the advantages of causal forecasting.

Depending on the results of the forecasts, the corporation may find it advantageous to begin boosting production in anticipation of a future growth in demand for its products.

What Is Causal Forecasting?

Moreover, the findings of the causal forecasting may predict forthcoming economic conditions that would make it advisable to begin reducing output now to avoid being stuck with enormous inventories during a recession or other market and economic crises.

When causal forecasting effectively identifies significant variables and their impacts on the market, organizations may utilize the data to safeguard their interests and have a greater chance of capitalizing on growth prospects in the forthcoming climate.

A comprehensive projection will also boost a company’s chances of surviving a slump by providing the opportunity to prepare.

In the latter situation, this might mean the difference between living long enough to see the restoration of economic prosperity or being driven out of business before the economic crisis is overcome.

The Benefits Offered by Causal Forecasting

Understanding the correlation between market dynamics and changes in actual demand would enhance prediction accuracy and consensus planning.

What Is Causal Forecasting?

Causal forecasting systems enable visibility and collaboration capabilities to provide direct line-of-sight to actual consumer demand as it occurs. This information is then sent back to the supply chain as crucial insight.

Let’s use it in a real-world setting. During a specific period, you notice that your company’s retail sales are much higher than those recorded by POS data.

In the end, the issue stems from an excessively optimistic prognosis and an improper product mix. Inventory grew as customer service standards deteriorated, and profits are expected to decrease when products are put on discount.

To prevent this from occurring, a greater comprehension of the underlying causes is required.

For instance, a planner utilizing Logility’s causal forecasting solution to investigate the variability and causal relationships between stores, products, territories, inventory, raw material price fluctuations, pricing, promotions, competitive activity, and consumer sentiment would discover that several brand extension launches were hindered by competitive activity, negative social media reviews, raw material shortages, and shipping delays.

What Is Causal Forecasting?

The planner may then instantly model modifications and commit a more accurate estimate to the master demand planning system.

Some Things to Bear in Mind

The planner may then instantly model modifications and commit a more accurate estimate to the master demand planning system.

You may have previously discovered that causal forecasting is most effective in some situations and does create obstacles.

Fast-Moving Consumer Goods (FMCG), Retail, Pharmaceuticals, High Tech, and Chemical industries tend to share similar characteristics, including being inventory-driven, consumer-centric, price-sensitive, reliant on global supply chains, and highly influenced by external factors such as commodity prices.

And they frequently have the same commercial and operational objectives: cycle-time reduction, increased fill rates, enhanced customer service, improved cash flow, elimination of over/under stocks, and waste reduction.

What Is Causal Forecasting?

Before you can have consistent access, you need a data storage management plan to guarantee that all pertinent data can be captured, stored, formatted, and blended in an acceptable manner.


Causal forecasting illuminates and distinguishes true demand signals from market “chatter,” hence enhancing the quality of forecasts.

The chaotic flow of structured and unstructured data that a business creates and consumes obscures potentially important information in our increasingly linked supply chains.

Techniques for causal forecasting can reveal intricate patterns that are frequently overlooked, enabling supply chain specialists to concentrate on the truth and disregard market noise and unnecessary activities.

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Pat Moriarty
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